JAMES GILMORE is coauthor of The Experience Economy, which spawned worldwide interest in designing, managing, and marketing customer experiences. As follow-up, he coauthored Authenticity: What Consumers Really Want, addressing the need to offer goods, services and experiences that customers deem real (and not just low-cost and high-quality). Recognizing that anything that can be digitized can be customized, he also coedited Markets of One, a compilation of Harvard Business Review articles pointing the way to success in the age of Big Data, the Cloud, and a never-ending supply of new experiential apps.
Gilmore teaches a course on the Experience Economy at the Darden School of Business at the University of Virginia, a creativity course on at Savannah College of Art & Design, a design course at the Weatherhead School of Management as Case Western Reserve University, and a course on cultural hermeneutics (interpreting culture as a text) as Westminster Seminary California.
In addition to his writing and teaching, Gilmore is an expert in facilitating group dynamics, staging interactive events, and fostering innovative thinking. His conference speeches and workshop sessions are known for being highly original, employing both insightful anecdotes and surprisingly creative presentation techniques. For over fifteen years, he has been the principal designer of his own firm’s event, called thinkAbout—a learning experience unparalleled in its ingenious methods for challenging participants to think differently about their enterprises.
Gilmore is currently writing a book on looking as a learned skill.