Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. One of the “Top 10 Brand Gurus in the World” in 2015, she went on to measure 700,000 consumers with the science of fascination. Hogshead appears in media such as the “TODAY” show and “LIVE with Kelly and Michael,” and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU. Her previous book, How the World Sees You, is a New York Times and Wall Street Journal bestseller.
In the extensively revised and updated edition of FASCINATE: How to Make your Brand Impossible to Resist; Sally shares her latest research on the science of fascination. By combining her studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. Until now, developing a great brand required years of study or a team of experts. But as it turns out, there’s a formula behind it all.
Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.
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