Without a clue as to how to run a company, Arnie Malham repeatedly “got it wrong” when it came to hiring, firing, and everything else related to building a business. Malham then stumbled upon a bold, culture-first approach that gave his fledgling company the momentum it needed to become a success. By putting culture first, cj Advertising grew to become the largest full-service brand-building agency in the country, exclusively for law firms. Malham has since leveraged his cutting-edge culture to launch two other successful businesses, Legal Intake Professionals and BetterBookClub.com.
Business is hard. But the challenges that make business hard are more than just an obstacle—they provide the foundation for building and strengthening a culture that attracts the best people to do the best work.
In Worth Doing Wrong, Arnie provides strategies for creating a culture that will help you: