Sasha Strauss

Founder and Managing Director

Mr. Strauss has led client programs for Microsoft, Bosch, Medtronic and eBay. He is the Managing Director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. He does lectures at preeminent graduate programs such as the Anderson School at UCLA, MIT Sloan and The Johnson School at Cornell.

Clients, agencies, media and academic institutions call upon Sasha Strauss' award-winning forums worldwide; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry and Simon Sinek.

Innovation Protocol's clients include global market leaders such as Warner Bros, Johnson & Johnson, Korn/Ferry International, ADP and eBay. Furthermore, Innovation Protocol allocates 10% of the company's services to non-profits, with millions of dollars in philanthropic work being delivered in the last five years alone. When he’s not leading the development of brand strategies for the firm’s international clientele, Mr. Strauss teaches graduate brand strategy at USC’s Marshall School of Business and Annenberg School for Communication. At UCLA’s Anderson School of Management, Mr. Strauss is an Executive in Residence, coaching EMBAs in corporate and professional brand development.

Mr. Strauss holds a bachelors degree from UC Irvine, a masters in strategic corporate communication management from USC and an executive business management degree from UCLA's Anderson Graduate School of Management. Mr. Strauss is a certified Toastmaster, an Entrepreneur’s Organization leader, a Big Brother (mentor), an Eagle Scout and a swooning husband.

Check out John's interview with Sasha about his presentation at this year's Secret Service Summit!

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